5. The Global Marketplace for Music

There are developing music markets around the world, and technology has made it easier for musicians to reach fans in faraway places. Global music markets are important on a domestic basis as well as for more export-oriented growth. The major labels have signaled their interest in reaching these markets by establishing branch offices in various regions, including the Middle East and North Africa. Each country has unique preferences for types of music and ways to consume it. Any musician looking to break into these markets must consider how to tailor their offerings in terms of the kind of music they make, the languages they perform in, and the ways that local and national markets produce and consume music in either physical or digital form. An example of music that has transnational appeal is K-pop, with stars trained at an early age to become appealing media figures. K-pop has played a significant role in influencing how music is made and marketed, and has become a significant part of the South Korean government’s emphasis on cultural products as a form of soft power.